News

Norstat is launching TestingTime in Sweden and continues to expand with digital solutions

TestingTime was acquired by Norstat at the end of 2021, as part of the strategy to strengthen the digital solutions portfolio and accelerate growth in…

Norstat Netherlands strengthens the online offering and appoints Kjell Massen as Head of Quantitative and Business Development

Norstat, one of the leading data collectors for market research in Europe, strengthens the quantitative offering in the Netherlands with senior…

‘You can’t make the right decisions without the right data’

Norstat CEO Erling J.B. Eriksen explains why delivering high-quality data is so important and how Norstat strives to deliver the truth so clients,…

Norstat invests in qualitative research in Germany with senior hires and capabilities to manage the local market

Norstat, one of the leading data collectors for market research in Europe, expands the offering portfolio in Germany by investing in a strong…

Panel quality is at our core

As one of the leading data collectors for market research in Europe, we are on a mission to ensure optimal conditions for crucial analysis and…

Know your World – “Know your Christmas and New Year"

Oh, the weather outside is frightful. Or at least that’s what the first line in the classic ‘Let it snow’ states. However, both the weather and the…

Norstat appoints Linda Ezera as Managing Director for Norstat Latvia

Norstat, one of the leading data collectors for market research in Northern Europe, appoints Linda Ezera as new Managing Director for Norstat Latvia.…

Norstat increases investments in its Irish consumer panel to meet demand for high-quality data

Norstat, the leading data collector for market research in Northern Europe, expands the consumer panels in Ireland as demand for high-quality data in…

Norstat CEO: ‘Our society depends on individuals voicing their opinions’

Norstat CEO Erling J.B. Eriksen discusses the importance of accurate consumer surveys, informed decision-making, and the role individual decisions…

Norstat appoints Per Olav Ramstad as Managing Director for Norstat Norway

Norstat, one of the leading data collectors for market research in Northern Europe, appoints Per Olav Ramstad as new Managing Director for Norstat…

Respondenten.nl en CG Research gaan samen verder als Norstat

Voor onze overeenkomsten en aansprakelijkheden verandert er niets omdat deze automatisch over zullen gaan op Norstat B.V.

Eind juli verwachten wij…

Norstat is launching TestingTime in the Netherlands to drive growth with digital solutions

TestingTime was acquired by Norstat on October 4th, 2021 as part of the strategy to strengthen the digital solutions portfolio and accelerate growth…

Norstat announces sustainability strategy and policy

Norstat, one of the leading data collectors for market research in Northern Europe, is today announcing its sustainability strategy and policy. The…

Love to see you back!

Nu alle coronamaatregelen opgeheven zijn is het weer tijd voor onderzoek in één van onze locaties! Want onderzoek op locatie is natuurlijk veel…

250 keer koken met vleesvervangers

Het was een logistieke uitdaging. De maaltijden moesten gekoeld blijven en snel worden verspreid zodat ze binnen de houdbaarheidsdatum konden worden…

Respondenten.nl en CG research samen verder

Sinds oktober maken Respondenten.nl en CG Research allebei deel uit van de Norstat Groep. Wij gaan onze krachten bundelen.

Nieuwe huisstijl Norsat Group

Sinds een tijdje maken wij deel uit van Norstat Group. Vanaf vandaag heeft de Norstat groep een hele nieuwe huisstijl en website. Wil je meer weten…

Norstat launches updated brand platform with a new visual identity to support the next phase of its growth agenda

Today, Norstat launched its new brand platform, including a new visual identity. The brand has been updated to reflect Norstat’s increased…

Mail improver: stoplichttest voor grote organisaties

In opdracht van een waterbedrijf testen wij de communicatie met hun klanten. ‘Juist omdat onze klanten niet kunnen kiezen, hebben we een grotere…

Norstat acquires Polling & Statistics and takes next step towards becoming the leading European data collection company

With headquarters in Oslo and interviewers nationwide, Polling & Statistics is a fast-growing data collection provider in Norway. The acquisition was…

Norstat strengthens digital capabilities and solidifies Northern European position with the acquisition of Userneeds

Norstat, the leading data collector for market research in Northern Europe, has reached an agreement to acquire Userneeds, one of the largest data…

Communicatiemateriaal testen voor Amerikaanse religieuze organisatie

Merkpositionering laten testen door 400 vrouwen

Online co-creatie voor Youngworks

Het leven van je klant volgen met video, foto en verhalen

PR onderzoek dat 500 b2b leads genereert

Communicatiecampagne testen over SOA’s

Lesmateriaal testen onder 250 basisschoolleerlingen

Verkeersveiligheid onderzoek onder 100 jongeren

Wat is de beste prijs voor mijn product: prijsmeters voor een Kaas concept

De marktpotentie bepalen van jouw product innovatie

Waarom blijft de verkoop in België achter bij de verwachtingen?

TV commercial testen

Je merk monitoren over langere tijd

Category tracker, (half)jaarlijks kwantitatief onderzoek

1500 uur callcenter gesprekken simuleren

Voice control van boordcomputer optimaliseren

Producttest in Masterchef-setting

App laten testen door je doelgroep

Straatwerving voor onderzoek over nieuwbouwwijk

Smaaktest onder 200 respondenten

Deens winkelconcept laten testen door Franse respondenten

Focusgroepen via video voor een verzekeraar

In opdracht van een verzekeraar hebben we online focusgroepen georganiseerd waarbij CG de deelnemers, de techniek en ook de moderator heeft geregeld.…

Norstat Group appoints Graciella Garmann as Chief Commerical Officer

Norstat, the leading data collector for market research services in Northern Europe, has appointed Graciella Garmann in a new role as Chief Commerical…

Brrrrrreaking News: ook CG Research onderdeel van Norstat Group.

Brrrrrreaking News: vandaag wordt ook CG Research onderdeel van Norstat Group.

Norstat acquires CG Research to accelerate growth in the Dutch market – establishes Norstat Netherlands

Data collection company Norstat has signed an agreement to acquire 100% of the shares in CG Research, a market leader in the market research industry…

Norstat acquires TestingTime – Strengthening group capabilities and accelerating growth in EU

Data collection company Norstat has signed an agreement to acquire 100% of the shares in TestingTime AG (TestingTime), leading supplier of test users…

Norstat acquires Respondenten.nl BV – enters the Dutch market

Data-collection company Norstat has signed an agreement to acquire all shares in Respondenten.nl BV (Respondenten.nl). Jointly the two companies aim…

Norstat acquires DMA Research A/S – strengthens position in the Danish market

Data-collection company Norstat has signed an agreement to acquire all shares in DMA Research A/S (DMA). Jointly the two companies aim for a revenue…

Market research 4.0: Norstat and AI company Dadora pool resources

Norstat, the European leader in technology-based data collection methods for consumer insights, analysts and market research, and Dadora, a company…

Respondenten.nl wordt onderdeel van Norstat Group

Het is belangrijk om te ontwikkelen als bedrijf, management en team. Sinds de oprichting in 2003 heeft Respondenten.nl, een data- en serviceprovider…

A Researcher’s Guide to Tracking Studies

Tracking Studies help you to continuously monitor a research topic by repeatedly fielding the same questionnaire and comparing how your data points…

New Managing Director in Norstat Estonia

The European data collection company Norstat has hired Evelin Pae as Managing Director for Norstat Estonia.

Norstat hires Romain Barbet as Managing Director for Norstat France

The European data collection company Norstat has hired Romain Barbet as MD for Norstat France.

A Researcher’s Guide to Mystery Shopping

Mystery Shopping is a covert participant observation that aims to recreate the customer experience or to measure the service quality.

What we can learn from people’s response regarding the possible environmental benefits of this crisis

The waters of Venice have returned to a true blue, the skies of Beijing are clear of haze, and Boars in Northern Spain have decided the cities belong…

Have your cake and eat it, too! How we can help you achieve fast, quality insights with less investment.

The project management triangle denotes that a perfect balance of speed, quality and cost is impossible - a client fantasy and a hard choice that must…

How do we counter scepticism of market research?

As a market researcher, it doesn’t take long to have a number of infamous quotes ringing in your ears, as another research sceptic takes a pot-shot at…

A Researcher’s Guide to Dashboards

Dashboards can reduce the complexity of all available information and help your team to focus on the most relevant insights for them.

A Researcher’s Guide to In-Home-Use Tests

There are a lot of methods to collect consumer feedback about certain products.

A Researcher’s Guide to Online Focus Groups

Very often, we got asked how traditional focus groups can be shifted to an online methodology.

What can be our role as researchers in the Corona crisis?

The challenge of the current Corona disease goes far beyond mere epidemiology.

Synergy of research methods or Do you know what is trending on qualitative research horizon now?

Norstat participated in Qual360 Europe recently and we want to share some of our take-aways with you.

Norstat appoints Mats Beck as Head of Strategy and M&A

Norstat has hired Mats Beck as Head of its newly established Strategy and M&A unit.

Five Challenges in Data Collection when doing Research into Customer Journeys

During the last years, customer journeys have become increasingly complex.

Norstat hires Sebastian Sorger as Managing Director for Norstat Germany

The European data collection company Norstat has hired Sebastian Sorger as MD for Norstat Germany.

Four Common Mistakes when Designing Questionnaires for Data Quality

Bad questionnaire design can easily be avoided. We have identified some of the most common mistakes.

Nine Trends in the Consumer Goods Segment to watch in 2020

We have a pretty good overview over what topics are relevant for different industries and what really moves consumers.

New Year's resolutions for 2020

What are your New Year's resolutions for 2020?

How can algorithms help us to improve data quality?

In this article, we’d like to explore application fields for algorithms to help us improve our data quality.

The Frenchs’ view on the next decade

Will the decennial 2020-2030 be a source of progress or regression in the world? We have asked a representative sample of 500 adults residing in…

Triton new owner of Norstat

Norstat, a pan-European leader in data collection services for market research today operates under new ownership as the transaction between Triton…

Data Quality at its Best

Recently there has been a lot of discussion about panel quality in the Nordics, which was mainly focused on recruiting methods.

New Owner for Norstat

We are very happy to inform you that Norstat has a new owner, Triton Smaller Mid Cap Fund.

Norstat hires Jakob Lagerstedt as Managing Director for Norstat International

The European data collection company Norstat has hired Jacob Lagerstedt as MD for Norstat International.

How flexible is “flexible working” really?

For the second year in a row, Norstat UK helped with a research and data analysis for the annual PRCA census.

Market Research Summit 2019 - Insight in the Age of Machines

So, what does machine learning do and how can we use it? Simply speaking, it is very similar to skills the world’s best chess players have.

New technologies: threats or opportunities?

We have asked 500 adults residing in France what they think about technological progress.

Study on "Functions on Demand": Green lights for additional digital functions

More and more carmakers offer additional functions in the on-board electronics on a subscription basis (so-called "Functions on Demand").

Travelogue from SXSW 2019

Even at a progressive Tech conference a few things seem to stay the same from one year to the next.

The French faced with environmental challenges

What are the three most worrying environmental threats and which player is the most effective for solving environmental problems?

Norstat at the German Online Research Conference 2019

Every year countless surveys are conducted. At GOR, six companies got the opportunity to introduce the most innovative of them.

Norstat Wins Estonian Elections

Norstat surveyed Estonian voters during eight consecutive weeks prior to the elections on Sunday, March 3.

High-Tech under the Christmas Tree?

We have asked residents in France what's at the top of their wish list for Christmas, this year.

What did you say? How Virtual Assistants affect our Short-Term Memory

Artificial intelligence and human-machine interaction are becoming more and more important in the sphere of science and everyday life.

What moved the French people in 2018

The year 2018 is slowly coming to its end. It is the time when everyone starts looking back to review the year.

Who is brave enough to use Alexa?

Artificial intelligence and human-machine interaction are becoming more and more important in the sphere of science and everyday life.

Humanizing the Digital Transformation

This week, I had the enormous pleasure to attend the ESOMAR Congress in Berlin, together with Henrik Jakobson from our Swedish team and Sebastian…

Who are our panellists? The importance of profile information

In this article, we are still answering the question who all these people are, that join our panel.

Panel Size - Does it really matter?

Admittedly, it’s relatively easy to get a lot of subscriptions to any panel. Whole industries are specialized in selling traffic, clicks, followers.

The basic principles of Panel Recruitment

Let's talk about panel recruitment. Who are these people who join our panel? How do they even get to know our website?

What’s the key issue of Panel Management?

The overall goal of every online panel is representativeness, or, in other words, that any conclusion from research within this panel is also true for…

Get to know our Panel Management

Most of our clients are constantly in touch with our project managers, but they hardly get the chance to see what's going on behind the scenes.

Happy Summer!

Before everyone is leaving for their well-deserved holiday, we like to give you a brief update on what we were up to during the first half of 2018.

On Media – Straight from the horse’s mouth

Norstat is a data collection specialist. That means we specialise in connecting people: namely researchers and respondents.

Norstat UK sponsors Media Research Summit 2018

Always a pleasure to sponsor this one – looking forward to seeing you all next time.

Feasibility and Panel Size: How Big is Big Enough?

We’re frequently asked how to calculate the feasibility of research projects with our online panels. Are the panels big enough to cover a required…

When items become a victim of technological progress

The next post in our series of getting closer to respondents looks at a nation of nostalgic hoarders.

Virtual Reality – on the brink of going mainstream?

Virtual reality. Few people know a lot and few people know nothing, most people know a little.

My Highlights from SXSW 2018

Last week I attended the tech congress South By Southwest (SXSW) in Austin, Texas.

GOR 2018 – Impressions from Germany's largest Online Research Conference

Last week, some of our team attended the GOR in Cologne to get some input about the future of online research and hold a presentation on our own…

Why Chatbots are the next big thing in Survey Research

In the not too distant future, people may interact with computers in a completely new way.

Innovation without Technology? – Impressions from IIeX 2018

I have been visiting the Insight Innovation conference for a couple of years now and my expectation was to celebrate the latest technology trends.

DSI – Destination Satisfaction Index: interesting results from the summer holiday period.

The European DSI table for the May to August holiday period was topped by Montenegro (8.5), followed by Austria and Slovakia (each with an overall…

Which type of social networks user are you?

A proprietary survey by Norstat France in partnership with Adetem, Adwise and Nexize.

The first findings of DSI 2017

The first findings of DSI 2017 are now available: travellers to Bermuda are the most satisfied in the world, while Cyprus is clearly number one in…

The people behind the panel: An evening with a survey respondent

Norstat always endeavours to put the respondent experience first.

70th anniversary of ESOMAR

As every year it has been obligatory to Norstat to attend the biggest congress within the market research world which took place in Amsterdam this…

A gentle push over the brink

Our goal as Panel Managers at Norstat is to build relationships with our panelists that go beyond merely sending survey invitations and paying out…

Why do we need surveys when we have access to so much data?

Big data has been a buzzword now for several years, and some will say the concept has disappointed in delivering the revolution to business it has…

A Norwegian initiative to make election polls more understandable

In Norway the Parliamentary Election is set for September 11. At the moment the Norwegian news is dominated by poll results.

The Volkswagen emissions scandal is still very present in the minds of German new car buyers

In cooperation with Germany’s market leader for internet new car brokerage, MeinAuto.de, Norstat interviewed approximately 100,000 new car buyers.

Can we still trust the opinion polls ? An MRS speaker evening write up

Groundhog Day? Haven’t we been talking about this forever? Certainly feels like it sometimes.

Attitudes to Research

Much has been said about the 50+ year old voting population, the polling industry and all of our methods.

Does CATI await the same fate as the dinosaurs?

A meteor may have hit Poland in 2015. In this year, the spending for online research in Poland has exceeded the spending for telephone surveys (PTBRiO…

Who is your panelist? Ask – and validate the quality of your sample

Is your company also among those whose future decisions are made more and more depending on survey results?

Curiosity is allowed to get the better of us – we’re not cats.

It’s been a busy month: Three conferences in as many weeks.

Facial Coding – Is your TV commercial really engaging your audience?

Consumers are very much guided by their emotions. But getting an understanding of consumers’ emotional engagement with a TV commercial has not been…

Getting it Right: Sample Quality in Personal Interviews

Whether in TV shows or commercials, we all have seen reporters who interview people in the streets.

IIeX: A Kaleidoscope of Fresh Ideas

IIeX in Amsterdam has always been like a kaleidoscope of fresh ideas in the industry. In this conference, attendees can choose between four…

The UK after Brexit

HR Decision Makers in the UK are facing a tough time with hiring choices ahead of Brexit and the legislative changes this will bring.

What is Data Quality? (Part 2/2)

What aspects of data quality are most relevant in practice and what we can do to achieve it.

What is Data Quality? (Part 1/2)

Very often, when we talk or write about data quality in our industry, the discussion seems to be superficial and lacking depth.

Let’s make research great again!

In Europe at least, it seemed like nobody had really expected Donald Trump to win the presidential elections.

Changing the Method of Tracking Studies

The first rule for tracking studies is to avoid any changes to the survey methodology.

Rebranding of Norstat

At the Research&Results show in Munich / Germany and the ASSIRM Congress in Milan / Italy, Norstat has launched its new corporate design. The new…

What sample size is representative?

And how many interviews are recommended to obtain representative results?

Norstat Sweden Appoints Henrik Aquist as Managing Director

Henrik Åquist starts in August as the new Managing Director of Norstat Sweden.

How Representative is Online Research?

Today, we want to check whether online panels are representative and discuss four major biases that can distort the results of an online study.

The Art of Designing Online Questionnaires

Online data collection is undeniably at the heart of our business. This is why it is absolutely vital for us to meet or even excel the respondents’…

The Anatomy of Good Decision-Making

Whenever you want to see a change happening in your business, you have to allocate resources to transform the existing.

Is your questionnaire mobile friendly?

Follow the flowchart to find out if your questionnaire is mobile friendly.

Why Products should be tested in the Consumer’s Home

During the last years it has become popular to virtually test products and packages in online interviews.

Five Basic Principles for Writing Good Questionnaires

At Norstat, we have seen all the common mistakes in questionnaire design, regardless whether they were telephone, face-to-face or online interviews.

Listening Brands: The Dawn of Data Driven Branding

Digital information has changed the world. In particular, it made a huge impact on advertising, corporate communications and brands.

A Donald Duck Lesson about Tracking Studies

Shortly after I’ve published my “Five Easy Steps to Successfully Initiate Tracking Studies”, a dear colleague approached me.

Norstat Denmark appoints Tue Meier-Poulsen as Managing Director

As of February 2016, Tue Meier-Poulsen is Managing Director of Norstat Denmark. Meier-Poulsen has several years of experience in the digital media…

5 Easy Steps to Successfully Initiate Tracking Studies

Setting up tracking studies is very often quite challenging.

Market Research in the Postdigital Era

It has become a tradition to speculate about the future of market research towards the end of the year.

This Book is Likely to Cause a Revolution in Market Research

I have to admit that this prediction is not quite accurate as it leaves room for interpretation.

What’s the problem with A/B-testing?

Currently, A/B-testing is very popular, especially among companies working with data bases that have a lot of traffic.

Keeping the Right Panel Profiles is Paramount

Today we want to shed light on the importance of panel profiles when selecting the right panel provider.

Hard Facts on the Impact of Marie-Luise Joining Norstat’s Marketing Team

This is what happened after Marie-Luise joined our Marketing Team

We rock Europe – First leg of the Norstat Rock’n Research Tour completed

We have successfully finished the first leg of our 2015 European Tour!

Norstat hires Francesco Renga as Country Manager for Norstat Italy

Norstat has appointed Francesco Renga as country manager for Norstat Italy, where he will work from the newly opened office in Milan.

10 Recommendations for Successful Online Research Projects

This infographic provides you with our top ten recommendations for successful online research projects.

Naturally Online

This year’s workshop on the Research&Results in Munich was all about researching niche markets.

Norstat Summer Lounge 2014 – Hamburg – Düsseldorf – Berlin

It’s been more than a week already that we’ve been „touring“ the country with our Norstat Summer Lounge.

Liquid Times, Liquid Research

Esomar’s “3D – Digital dimensions” conference in Boston was the 9th in a series.

“It’s no longer a question of if or when the industry will change, but how fast”

During a visit of Are in Munich, R&D Director of ODC Services, Florian Tress took the chance and had a little chat with Are.

The Monetary Value of Good Questionnaire Design

Incentives make people doing things they wouldn’t do without getting the incentive. Participating in surveys for example.

Why do online panels need professional guidelines?

Last week I’ve attended to the ESOMAR 3D-congress where the new guidelines for conducting mobile research were presented.

Insight Show 2012

ODC and Norstat combined forces to participate in our very first Insight Show exhibition.

Bad panel metrics – good panel metrics

There are quite a lot of misleading panel metrics being used in our industry.

Bad Boy Matrix Question – Whatcha gonna do when they come for you?

The most challenging, but also most fascinating tasks for researchers have a very clear and easy to understand problem, but (almost) no solution.